BLRdesign is a concept shop operating out of a gallery/ retail/ studio space located in the heart of Pilsen in Chicago IL. The business currently offers consulting for graphic design, product design, fashion design, and photography. BLR also acts as a retail space for in-house conceptual products and collaborations. This includes a work studio in which clothing and art can be brought to life within the space live. In addition the BLRshop offers custom small batch original jeans, graphic t-shirts, headwear, bags, and limited graphic/photo prints.

The brand was founded by Brandon Lamar Rials who attended CCS for Industrial Design in Detroit, MI for 2 years and then transferred to Columbia College Chicago and finished with a BFA in Graphic Design. In all he has 6 years of art & design schooling, 10 years of personal and commercial digital/film photography, and 8 years of self-taught fashion design.

Shortly after graduating from Columbia, BLRdesign was established and operated online only for about 6 years.  Its sole purpose is to produce work that inspires others to create work that inspires others.

“Produce work that inspires others to Create work that inspires others.”
— Brandon Lamar Rials

In Chicago BLR is mostly known for denim jeans...

“In 2010, I made the decision to learn how to sew and with the help of my Mother, was taught how to construct garments.  I then used my drafting skills as a graphic designer to teach myself how to draft patterns for fashion.  

My pursuit in denim has been simple. I sketch up a silhouette, make sense of the functionality of the jeans through pattern work and samples, then construct a final prototype in which I wear for a period of time to test wear ability.  After the test I make corrections and then grade the pattern for small batch runs released online and now in my store. The great thing about what I do is that each pair of jeans is uniquely executed and entirely done by me, where I take my time to produce a very nice product.”

-Brandon L Rials

Outside of denim BLR has designed logos and graphic illustrations, as well as, offered look-books and product photography for businesses in need.  Brandon shoots exotic car photography as a hobby and professionally for Willow Automotive in Chicago. Car design is his first love and he is often influenced aesthetically through car culture.




1745 South Halsted Street (Unit 1)

Chicago IL 60608


+ 1 (773) 980-6367



General BLRdesign & BLRshop inquiries.


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